hair iPhone | transcosmos America

transcosmos inc. (Headquarters: Shibuya Ward, Tokyo; President and COO: Masataka Okuda; Securities code: 9715; hereafter, transcosmos) and its group company Ares & Mercury Co., Ltd. (Headquarters: Shibuya Ward, Tokyo; President: Yoichi Kono) have developed the iPhone application “TAYA - My Stylist” in collaboration with TAYA Co., Ltd. (Headquarters: Shibuya Ward, Tokyo; President: Kazumasa Taya; Securities code: 4679; hereafter, TAYA) to support connections between customers and beauticians. It will be offered free of charge beginning today.

“TAYA - My Stylist” is the first iPhone application for the hair salon industry that matches customers with beauticians who belong to the hair salon industry market leading TAYA group, which has over 140 locations throughout Japan. This application was developed based on the idea that improving the quality of interactions and connections between beauticians and customers, and strengthening their relationships, will lead to enhanced competitiveness and customer satisfaction, and in turn will result in increased profits. It supports searches for a beautician suited to the customer’s own needs based on the three content areas of “compatibility”, “personality” and “hair style”, and it also enables functions such as telephone reservations and posting on Facebook. Details on the three content areas are provided below.

1. Matching by “Compatibility” - Your Best Stylist
By answering 10 simple questions, a compatibility diagnosis called moon phase is performed, making it possible to find a nearby TAYA group beautician suited to one’s own needs and tastes, etc.

2. Matching by “Personality” - TAYA’s Snap
By viewing the profiles and fashion snap shots of 100 beauticians carefully selected by TAYA, it is possible to find someone who shares the same interests and is skilled in procedures that one prefers, and then to make a reservation directly by telephone.

3. Matching by “Hair Style” - Hair Catalog
One can select a hair style that they like from the latest hair styles provided by TAYA, find a beautician who is skilled in that hair style and then add this to their favorites registration screen.

In the future, “TAYA - My Stylist” will increase matching accuracy based on the compatibility diagnosis results data of Your Best Stylist, and this is scheduled to be reflected in the next version.

Using “TAYA - My Stylist” as a model case, transcosmos will develop a service scheme that seeks to match customers with client companies by recommending products and services that capture the tastes and lifestyles of customers with highly entertaining content. With this kind of service, transcosmos will provide scientific digital marketing services which strengthen the relationship of customers and client companies.

About TAYA Co., Ltd. (TAYA)

TAYA is a leading company in the beauty industry that directly manages over 140 locations throughout Japan consisting of six beauty salon brands having different concepts, namely “TAYA”, “TAYA & CO. GINZA”, “courrges salon beaute”, “Capelli Punto N.Y”, “MICHEL DERVYN PARIS” and “Shampoo”, and it also offers professional caliber hair care products through its “beautiful hair” retail shops. TAYA is a high energy company, which after being listed on the second section of the Tokyo Stock Exchange in 1999, was the only domestic beauty salon business to be listed on the first section of the Tokyo Stock Exchange in 2001. TAYA beauty salons throughout Japan can be viewed on the company’s home page (http://www.taya.co.jp/).

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966 as a pioneer in the information processing outsourcing business. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as call center services, business process outsourcing services, business process solution services, and digital marketing services either as standalone solutions or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

<Appendix> “TAYA - My Stylist” Functional Details